„... a good read...“ (Long Range Planning, 2005)
Battling for Competitive Advantage
von Kenneth AllardPraise for Battling for Competitive Advantage
„[Battling for Competitive Advantage] systematically unravels andexplains the complexities of modern business and warfare. Thisexcellent book will prove helpful to business leaders as well asthe academic community charged with explaining successfulleadership of large organizations.“
-General Barry R. McCaffrey, U. S. A. (Ret.), Professor ofInternational Security Studies at West Point and NBC NewsCommentator
"Colonel Ken Allard doesn't just have supreme militaryintelligence, his operational brilliance extends to the businessworld as well. Battling for Competitive Advantage teaches you thatbusiness is war and that Ken is the perfect commander-in-chief tofollow into your business battles."
-Ron Insana, Coanchor, CNBC's Business Center
"In war, they don't give out medals for second place. In business, as in war, you can't win without first surviving. [This book]offers the hard-won wisdom from one warrior's world to another. Read, laugh, squirm, survive, and win!„
-Scott A. Snook, Associate Professor, Organizational BehaviorHarvard Business School
“In the post-9/11, post-Enron environment, Ken Allard's TenCommandments of Military Leadership are directly applicable totoday's business CEOs."
-Tom Petrie, Chairman and CEO, Petrie Parkman & Co.
„[Battling for Competitive Advantage] systematically unravels andexplains the complexities of modern business and warfare. Thisexcellent book will prove helpful to business leaders as well asthe academic community charged with explaining successfulleadership of large organizations.“
-General Barry R. McCaffrey, U. S. A. (Ret.), Professor ofInternational Security Studies at West Point and NBC NewsCommentator
"Colonel Ken Allard doesn't just have supreme militaryintelligence, his operational brilliance extends to the businessworld as well. Battling for Competitive Advantage teaches you thatbusiness is war and that Ken is the perfect commander-in-chief tofollow into your business battles."
-Ron Insana, Coanchor, CNBC's Business Center
"In war, they don't give out medals for second place. In business, as in war, you can't win without first surviving. [This book]offers the hard-won wisdom from one warrior's world to another. Read, laugh, squirm, survive, and win!„
-Scott A. Snook, Associate Professor, Organizational BehaviorHarvard Business School
“In the post-9/11, post-Enron environment, Ken Allard's TenCommandments of Military Leadership are directly applicable totoday's business CEOs."
-Tom Petrie, Chairman and CEO, Petrie Parkman & Co.
