„... challenges proven thinking in a very digestibleform“ (Brand Strategy, 5th December 2005)
„... an excellent read, witty and enlightening. A must read, particularly for clients and those in the creative community.“(Media Week, 20th September 2005)
„... a bold mix of alternatives to traditional advertising and aset of new, revolutionary concepts that advertisers and marketerscan follow for years to come.“ (Customer RelationshipManagement, 1st September 2005)
Life After the 30-Second Spot
Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
von Joseph JaffeThe old media strategies advertisers used for decades no longerwork. Here's what does!
Traditional advertising, in the form of print, radio, and mostnotably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers andadvertisers are responding with new marketing techniques to gettheir message out, get noticed, engage their audiences-and increasesales! Covering topics such as viral marketing, gaming, on-demandviewing, long-form content, interactive, and more, the bookexplains the new avenues marketers and advertisers must use toreplace traditional print, TV, and radio advertising-and whichstrategies are most effective. This book is every marketer's roadmap to „new marketing.“
Traditional advertising, in the form of print, radio, and mostnotably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers andadvertisers are responding with new marketing techniques to gettheir message out, get noticed, engage their audiences-and increasesales! Covering topics such as viral marketing, gaming, on-demandviewing, long-form content, interactive, and more, the bookexplains the new avenues marketers and advertisers must use toreplace traditional print, TV, and radio advertising-and whichstrategies are most effective. This book is every marketer's roadmap to „new marketing.“
