Software That Sells

* Written by an expert with more than 30 years of experience inevery role in the IT industry, this book confronts developmentprocess problems head-on, and it tackles the critical steps thatmust be taken to ensure success * Dives into topics such as identifying opportunities, planning forsuccess, building an appropriate business model, assembling a team, developing software, managing teams, and successfully marketing andselling the product * The book fills a void in the current market, and is an ideal readfor all IT professionals