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![]( "Buchcover ISBN 9780764569074")
Data Mining Techniques
For Marketing, Sales, and Customer Relationship Management
von Michael J. Berry und Gordon S. Linoff* Packed with more than forty percent new and updated material, this edition shows business managers, marketing analysts, and datamining specialists how to harness fundamental data mining methodsand techniques to solve common types of business problems
* Each chapter covers a new data mining technique, and then showsreaders how to apply the technique for improved marketing, sales, and customer support
* The authors build on their reputation for concise, clear, andpractical explanations of complex concepts, making this book theperfect introduction to data mining
* More advanced chapters cover such topics as how to prepare datafor analysis and how to create the necessary infrastructure fordata mining
* Covers core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, linkanalysis, clustering, and survival analysis
* Each chapter covers a new data mining technique, and then showsreaders how to apply the technique for improved marketing, sales, and customer support
* The authors build on their reputation for concise, clear, andpractical explanations of complex concepts, making this book theperfect introduction to data mining
* More advanced chapters cover such topics as how to prepare datafor analysis and how to create the necessary infrastructure fordata mining
* Covers core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, linkanalysis, clustering, and survival analysis
