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![]( "Buchcover ISBN 9780764597145")
„... explains what blogging is, and how businesses can profit by improving corporate communications and customer relations to generating marketing and advertising.“ (VNU, 26th May 2005)
Buzz Marketing with Blogs For Dummies
von Susannah GardnerIn this instant-communication world, buzz means business! And oneof the greatest ways to get customers and potential customersbuzzing about your business is with a Web log, commonly called ablog. Blogs can help you:
* Introduce the people behind your business
* Discuss relevant issues
* Provide a clearinghouse for information and expertise
* Show your business as a good corporate citizen
* Support an exchange of ideas
* Get honest feedback from your customers
* Affect public opinion
If you're new to blogging, or if you know the mechanics ofa blog but want some help refining and targeting yours, BuzzMarketing With Blogs For Dummies will get you going right away. An expert blogger shows you the ins and outs of putting together aprofessional-looking blog, walks you through the jargon, helps youdecide what your blog should do, and even explains various softwaresolutions. You'll find out how to:
* Set up and maintain a blog, write in blogging style, andobserve blogging etiquette
* Define your audience and target your blog to reach them
* Involve your customers, earn their trust, educate the public, and build community
* Avoid possible legal pitfalls while keeping your bloginteresting
* Encourage contributions and links to your blog
* Use images and design an eye-catching format
* Optimize your blog for top search engine ratings, track yourresults, and measure your success
Written by Susannah Gardner, who has taught online journalism, directed multimedia efforts, and provided custom Web solutions toclients, Buzz Marketing With Blogs For Dummies even sharestips from the experts who establish and maintain some of thetop-rated business blogs. You'll discover the secrets ofsuccess, how to spot and solve problems, what software can enhanceyour blogging life, and a whole lot more. It like having a staff ofexperts on call!
* Introduce the people behind your business
* Discuss relevant issues
* Provide a clearinghouse for information and expertise
* Show your business as a good corporate citizen
* Support an exchange of ideas
* Get honest feedback from your customers
* Affect public opinion
If you're new to blogging, or if you know the mechanics ofa blog but want some help refining and targeting yours, BuzzMarketing With Blogs For Dummies will get you going right away. An expert blogger shows you the ins and outs of putting together aprofessional-looking blog, walks you through the jargon, helps youdecide what your blog should do, and even explains various softwaresolutions. You'll find out how to:
* Set up and maintain a blog, write in blogging style, andobserve blogging etiquette
* Define your audience and target your blog to reach them
* Involve your customers, earn their trust, educate the public, and build community
* Avoid possible legal pitfalls while keeping your bloginteresting
* Encourage contributions and links to your blog
* Use images and design an eye-catching format
* Optimize your blog for top search engine ratings, track yourresults, and measure your success
Written by Susannah Gardner, who has taught online journalism, directed multimedia efforts, and provided custom Web solutions toclients, Buzz Marketing With Blogs For Dummies even sharestips from the experts who establish and maintain some of thetop-rated business blogs. You'll discover the secrets ofsuccess, how to spot and solve problems, what software can enhanceyour blogging life, and a whole lot more. It like having a staff ofexperts on call!
