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![]( "Buchcover ISBN 9780787953195")
„Net Profit clearly shows how to distinguish companies withsuccessful Internet strategies from those that will be left behindin cyberspace. It is must reading for investors, executives, andanyone who wants to understand how to analyze or develop anInternet business model.“ (Fred M. Gerson, former vice presidentand CFO, Marimba, Inc.)
„Why are portal companies, with only hundreds of millions ofdollars in revenue, valued at tens of billions of dollars? And isthis valuation justified and sustainable? In Net Profit, PeterCohan explains why those who use the Internet to communicate withtheir customers will flourish, and those who do not will perish.“(Roger Sippl, general partner, Sippl Macdonald Ventures)
The recent Internet stock crash has caused investors and managersto throw the baby out with the bath water. The gloom surroundingmany publicly traded Internet companies makes objective evaluationof their performance difficult. In Net Profit, author Peter Cohanbreaks down the complexity of the Internet market by answering twobasic questions: Who makes money on Internet-related business? Andhow do they do it? His incisive analyses of leading Internetcompanies, their competitors, and their chances for continuedgrowth pinpoint the factors that investors and managers in Internetbusiness must examine to ensure future success.
For excerpts and more detailed information on Net Profit, clickhere.
