Buchcover From .com to .profit | Nick Earle | EAN 9780787958503 | ISBN 0-7879-5850-6 | ISBN 978-0-7879-5850-3

"Earle and Keen's timing could not be better. Investors haveclearly called out for e-commerce companies to move beyond businessmodels to business realities. This book focuses on critical driversfor making that transition and gives a wealth of examples thatbring home its points. This is an important book that can helpmigrate e-businesses from the list of 'first movers' to the list of'first provers.'„ --Geoffrey Moore, chairman, The Chasm Group
“Don't even try to raise capital until you've read and incorporatedthe ideas in this book into your startup.„ --Guy Kawasaki, CEO, Garage. com
“Nick Earle and Peter Keen provide an accurate and compellingoverview of the current e-business turmoil and landscape. From . comto . profit defines the current struggles companies face and offerscandid insights on how to create the right Internet business modelto achieve profitability.„ --Patty Seybold, CEO, The PatriciaSeybold Group; author, Customers. com“Earle and Keen's timing could not be better. Investors haveclearly called out for e-commerce companies to move beyond businessmodels to business realities. This book focuses on critical driversfor making that transition and gives a wealth of examples thatbring home its points. This is an important book that can helpmigrate e-businesses from the list of 'first movers' to the list of'first provers.'„ --Geoffrey Moore, chairman, The Chasm Group
“Don't even try to raise capital until you've read andincorporated the ideas in this book into your startup.„ --GuyKawasaki, CEO, Garage. com
“Nick Earle and Peter Keen provide an accurate and compellingoverview of the current e-business turmoil and landscape. From . comto . profit defines the current struggles companies face and offerscandid insights on how to create the right Internet business modelto achieve profitability." --Patty Seybold, CEO, The PatriciaSeybold Group; author, Customers. com

From .com to .profit

Inventing Business Models That Deliver Value AND Profit

von Nick Earle und Peter G. W. Keen

Mitwirkende
Autor / Autorin	Nick Earle
Autor / Autorin	Peter G. W. Keen

Until now, all it's taken to build a successful e-business is theright technology. An online storefront goes up and a company'smarket capitalization goes through the roof, despite low sales andno profits. But now the race to get online is over. As the neweconomy rapidly becomes the only economy, Internet companies mustlearn how to create sustainable value if they're going to survive. This book provides the solid business basics companies need to movefrom the old era of . com to the next era of . profit. Nick Earle, the driving force behind Hewlett-Packard's worldwideInternet strategy, and Peter Keen, a visionary in the world ofbusiness and technology, have been anticipating online trends andcommunicating them to managers for over twenty years. Here theyteam up to forecast the future of Internet commerce and to lay outthe six key imperatives that will determine the difference betweensuccessful and unsuccessful e-business in the coming decade. Earle and Keen show managers how to perfect the logistics, cement the relationships, build the brands, transform the capitaland cost structures, harmonize the sales channels, and provide theservices that are crucial to delivering both value and profits onthe Web. Using examples from HP and other top companies around the world, the authors go beyond Internet hype to lay out strategic action inthe key areas of technology, finance, and marketing. In theprocess, they provide all the useful information, timely insights, and practical advice managers need to build business plans for thenew economy that really work.