This book includes real-life examples from over 70 respectedorganizations, small and large, representing a multitude ofindustries using stories to drive results. Leaders fromorganizations such as Microsoft, Landsa?? End, Verizon, U. S. AirForce, and World Vision demonstrate the strong positive influencestories can have. A No abstract theories or platitudes are conveyedhere. The book spells out how Kevin Roberts, CEO worldwide ofSaatchi & Saatchi, achieved sustained sales growth afterseveral mergers and downsizings caused the organization to fall onhard times. It also shows how Erik Shaw, president and CEO ofFivePoint Federal Credit Union, overcame resistance to anorganizational name change, resulting in membership growthexceeding the national average.

Wake Me Up When the Data Is Over

How Organizations Use Stories to Drive Results

herausgegeben von Lori L. Silverman

This book includes real-life examples from over 70 respected organizations, small and large, representing a multitude of industries using stories to drive results. Leaders from organizations such as Microsoft, Lands' End, Verizon, U. S. Air Force, and World Vision demonstrate the strong positive influence stories can have. No abstract theories or platitudes are conveyed here. The book spells out how Kevin Roberts, CEO worldwide of Saatchi & Saatchi, achieved sustained sales growth after several mergers and downsizings caused the organization to fall on hard times. It also shows how Erik Shaw, president and CEO of FivePoint Federal Credit Union, overcame resistance to an organizational name change, resulting in membership growth exceeding the national average.

Verfügbarkeit jetzt prüfen