The Unauthorized Guide to Doing Business the Richard Branson Way
10 Secrets of the World's Greatest Brand Builder
von Des DearloveRichard Branson, the international powerhouse entrepreneur, is anopportunist with an uncanny knack of sniffing out great deals whereothers hesitate or fear to tread. Branson is the ultimate brandbuilder and never before has a single brand been so successfullydeployed across such a diverse range of goods and services. So howdoes he do it?
The Unauthorized Guide to Doing Business the Richard BransonWay draws out the universal lessons from Richard Branson'sremarkable success and identifies 10 strategies that can be appliedto any business or career:
1. Pick on someone bigger than you
2. Do the hippy, hippy shake
3. Haggle: everything's negotiable
4. Make work fun
5. Do right by your brand
6. Smile for the cameras
7. Don't lead sheep, herd cats
8. Move faster than a speeding bullet
9. Size does matter
10. Never lose the common touch
Want to be the best? The secrets of phenomenal success are inyour hands.
Check out the other Unauthorized Guides in this series: Jamie Oliver; Duncan Bannatyne; Alan Sugar; Bill Gates; and Philip Green.
The Unauthorized Guide to Doing Business the Richard BransonWay draws out the universal lessons from Richard Branson'sremarkable success and identifies 10 strategies that can be appliedto any business or career:
1. Pick on someone bigger than you
2. Do the hippy, hippy shake
3. Haggle: everything's negotiable
4. Make work fun
5. Do right by your brand
6. Smile for the cameras
7. Don't lead sheep, herd cats
8. Move faster than a speeding bullet
9. Size does matter
10. Never lose the common touch
Want to be the best? The secrets of phenomenal success are inyour hands.
Check out the other Unauthorized Guides in this series: Jamie Oliver; Duncan Bannatyne; Alan Sugar; Bill Gates; and Philip Green.
