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"Kim's book is nothing less than a complete handbook for anentire profession. Kim's unique background in the practice, pedagogy, and epistemology of the design business has given her theexperience needed to write the ultimate 'how-to' book. Every step in this fascinating and multi-faceted discipline isdescribed in detail in simple, readable prose, richly illustratedwith examples taken from real products, real clients, and realdesign problems. This book is comprehensive in its scope, exhaustive in its depth, authoritative in its practice, andpriceless in its wisdom. I've no doubt that this will becomethe most dog-eared, annotated and worn-from-many-readings volume inyour library.„ --Alan Cooper, bestselling author of TheInmates Are Running the Asylum and About Face 3: TheEssentials of Interaction Design
“Kim is one of the brightest minds in the world of userexperience design. Her work on Goal-Directed Design and personadevelopment has set a standard." --Jared Spool, FoundingPrincipal, User Interface Engineering
Designing for the Digital Age
How to Create Human-Centered Products and Services
von Kim Goodwin, Vorwort von Alan CooperWhether you're designing consumer electronics, medicaldevices, enterprise Web apps, or new ways to check out at thesupermarket, today's digitally-enabled products and servicesprovide both great opportunities to deliver compelling userexperiences and great risks of driving your customers crazy withcomplicated, confusing technology.
Designing successful products and services in the digital agerequires a multi-disciplinary team with expertise in interactiondesign, visual design, industrial design, and other disciplines. Italso takes the ability to come up with the big ideas that make adesirable product or service, as well as the skill and perseveranceto execute on the thousand small ideas that get your design intothe hands of users. It requires expertise in project management, user research, and consensus-building. This comprehensive, full-color volume addresses all of these and more with detailedhow-to information, real-life examples, and exercises. Topicsinclude assembling a design team, planning and conducting userresearch, analyzing your data and turning it into personas, usingscenarios to drive requirements definition and design, collaborating in design meetings, evaluating and iterating yourdesign, and documenting finished design in a way that works forengineers and stakeholders alike.
Designing successful products and services in the digital agerequires a multi-disciplinary team with expertise in interactiondesign, visual design, industrial design, and other disciplines. Italso takes the ability to come up with the big ideas that make adesirable product or service, as well as the skill and perseveranceto execute on the thousand small ideas that get your design intothe hands of users. It requires expertise in project management, user research, and consensus-building. This comprehensive, full-color volume addresses all of these and more with detailedhow-to information, real-life examples, and exercises. Topicsinclude assembling a design team, planning and conducting userresearch, analyzing your data and turning it into personas, usingscenarios to drive requirements definition and design, collaborating in design meetings, evaluating and iterating yourdesign, and documenting finished design in a way that works forengineers and stakeholders alike.
