Predictive Business Analytics
Forward Looking Capabilities to Improve Business Performance
von Lawrence Maisel und Gary CokinsDiscover the breakthrough tool your company can use to makewinning decisions
This forward-thinking book addresses the emergence of predictivebusiness analytics, how it can help redefine the way yourorganization operates, and many of the misconceptions that impedethe adoption of this new management capability. Filled with caseexamples, Predictive Business Analytics defines ways inwhich specific industries have applied these techniques and toolsand how predictive business analytics can complement otherfinancial applications such as budgeting, forecasting, andperformance reporting.
* Examines how predictive business analytics can help yourorganization understand its various drivers of performance, theirrelationship to future outcomes, and improve managerialdecision-making
* Looks at how to develop new insights and understand businessperformance based on extensive use of data, statistical andquantitative analysis, and explanatory and predictive modeling
* Written for senior financial professionals, as well as generaland divisional senior management
Visionary and effective, Predictive Business Analyticsreveals how you can use your business's skills, technologies, tools, and processes for continuous analysis of past businessperformance to gain forward-looking insight and drive businessdecisions and actions.
This forward-thinking book addresses the emergence of predictivebusiness analytics, how it can help redefine the way yourorganization operates, and many of the misconceptions that impedethe adoption of this new management capability. Filled with caseexamples, Predictive Business Analytics defines ways inwhich specific industries have applied these techniques and toolsand how predictive business analytics can complement otherfinancial applications such as budgeting, forecasting, andperformance reporting.
* Examines how predictive business analytics can help yourorganization understand its various drivers of performance, theirrelationship to future outcomes, and improve managerialdecision-making
* Looks at how to develop new insights and understand businessperformance based on extensive use of data, statistical andquantitative analysis, and explanatory and predictive modeling
* Written for senior financial professionals, as well as generaland divisional senior management
Visionary and effective, Predictive Business Analyticsreveals how you can use your business's skills, technologies, tools, and processes for continuous analysis of past businessperformance to gain forward-looking insight and drive businessdecisions and actions.
