Getting Started in Small Business For Dummies, Australian and New Zeal

Created especially for the Australian customer!
Take the first steps to small business success with thisessential introductory guide
Are you thinking about starting your own small business butdon't know where to begin? Or have you recently begun trading anddiscovered it's not as easy as you thought? This easy-to-followguide covers the small business basics, and includes handy tips andtricks to help you develop your business idea and ensure you'reprimed for success. * Weigh up the pros and cons of being your own boss --discover the realities of working for yourself and whether it'sright for you * Develop a winning business plan -- formulate your goalsand build a unique business strategy * Assess the state of the market -- define your customers, test your product and analyse the competition * Pick a business structure -- choose what kind of business isbest for you * Understand the fine print -- learn how to meet legalrequirements with confidence * Stay in the black -- understand Profit and Loss statements andlearn how to budget * Build good employee relationships -- discover which workplacelegislation applies to you * Sell yourself with flair -- market your new business in theright way and at the right time