Social Media in the Public Sector Field Guide
Designing and Implementing Strategies and Policies
von Ines Mergel und Bill GreevesStocked with real-life examples and case studies, thisbook explores myriad social media tools and provides step-by-stepguidance on how to implement them based on mission, goals, andstrategy. Written in a jargon-free and accessible style, the bookis a go-to resource for anyone in government who wants to put thepower of social media to work for their organization.
Praise for Social Media in the Public Sector FieldGuide
„Twitter and Facebook and Blogs, Oh My! In this bewildering newfield of social media, Mergel and Greeves expertly providepractical advice for governments to harness the power of these newonline services.“
--Bill Schrier, deputy director, Center for DigitalGovernment, eRepublic. com; former CTO (CIO), City of Seattle
„This is simply a must-read book for anyone interested in orinvolved with social media in the public sector. The authors take arefreshing and original approach supported by excellent examplesregarding the evolving role social media is playing and can play ingovernment. I cannot think of two better experienced authors tohelp guide us through the new realities of social media ingovernment.“
--Dr. Alan R. Shark, executive director, PublicTechnology Institute; assistant professor, Rutgers UniversitySchool of Public Affairs and Administration
"In the local government sector there seem to be three schoolsof thought regarding social media: I've got a Facebookpage--let's jump right in!, Not happening on my watch!, andWho cares? This field guide is perfect for any of the above, as it provides practical applications and rationale for why localgovernment needs to connect with people where they are--whichis on the Internet. Our association of nearly 500 innovative localgovernments knows that Mergel and Greeves are the perfect authorsfor this must-have tutorial.„
--Karen Thoreson, president and chief operatingofficer, Alliance for Innovation
“Every day on GovLoop. com, our network of 60,000 governmentleaders share best practices and ask questions about using socialmedia in government. I've often been asked by members for a goodreference to help them get going on their federal, state, or localgovernment social media programs. I never had an answer--now Ido: This field guide is the go-to resource to ensure your socialmedia programs deliver real mission results. Mergel and Greeves areexperts in the field--a blend of research and real-worldexperience to get you to where you need to go."
--Steve Ressler, founder and president, GovLoop. com
Praise for Social Media in the Public Sector FieldGuide
„Twitter and Facebook and Blogs, Oh My! In this bewildering newfield of social media, Mergel and Greeves expertly providepractical advice for governments to harness the power of these newonline services.“
--Bill Schrier, deputy director, Center for DigitalGovernment, eRepublic. com; former CTO (CIO), City of Seattle
„This is simply a must-read book for anyone interested in orinvolved with social media in the public sector. The authors take arefreshing and original approach supported by excellent examplesregarding the evolving role social media is playing and can play ingovernment. I cannot think of two better experienced authors tohelp guide us through the new realities of social media ingovernment.“
--Dr. Alan R. Shark, executive director, PublicTechnology Institute; assistant professor, Rutgers UniversitySchool of Public Affairs and Administration
"In the local government sector there seem to be three schoolsof thought regarding social media: I've got a Facebookpage--let's jump right in!, Not happening on my watch!, andWho cares? This field guide is perfect for any of the above, as it provides practical applications and rationale for why localgovernment needs to connect with people where they are--whichis on the Internet. Our association of nearly 500 innovative localgovernments knows that Mergel and Greeves are the perfect authorsfor this must-have tutorial.„
--Karen Thoreson, president and chief operatingofficer, Alliance for Innovation
“Every day on GovLoop. com, our network of 60,000 governmentleaders share best practices and ask questions about using socialmedia in government. I've often been asked by members for a goodreference to help them get going on their federal, state, or localgovernment social media programs. I never had an answer--now Ido: This field guide is the go-to resource to ensure your socialmedia programs deliver real mission results. Mergel and Greeves areexperts in the field--a blend of research and real-worldexperience to get you to where you need to go."
--Steve Ressler, founder and president, GovLoop. com
