„Overall, Origination presents a promising conceptual and research framework capable of revealing the multiple facets of brand geographies.“ (Consumption Markets & Culture, 1 December 2015)
'Andy Pike has given us a deeply researched and much neededanalysis of the ways in which brands and branding are intertwinedwith space and place. Through a series of revelatory case studiesof products and their places of origin, we learn how spatialcontext matters in the production of branded meaning andvalue. Origination will be an essential resourcefor scholars of branding, geography, cultural studies, and thecontemporary global economy.'
-- Miriam Greenberg, Associate Professor ofSociology, University of California Santa Cruz, USA
'The symbolic landscape of late capitalism is cluttered withbrands, but this is hardly a featureless, flat earth marked only byfree-floating, rootless signs. In Origination, AndyPike provides the first systematic exploration of the geographiesof brands and branding -- many of which, of course, are hiddenin plain sight -- combining creative theorization withcompelling case studies. An original!'
-- Jamie Peck, Professor of Geography, Universityof British Columbia, Canada
* Provides innovative conceptualization and theorization to facilitate an understanding of the geographical dimensions of brands and branding
* Challenges current interpretations of brands as vehicles of homogenization in globalization
* Establishes the theoretical and conceptual foundations of a more geographically sensitive approach through rigorous empirical examination of the under-researched geographical differentiation of commodity brands and branding
* Presents innovative new research and analysis of the socio-spatial biographies of the Newcastle Brown Ale, Burberry and Apple brands
* Forges strong new connections between political and cultural economy approaches within geography
* Provides a distinctive and incisive conceptual and theoretical framework capable of engaging other branded commodities and their branding in other times and places
