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![]( "Buchcover ISBN 9781118889787")
The Big Data-Driven Business
How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits
von Russell Glass und Sean CallahanGet the expert perspective and practical advice on big data
The Big Data-Driven Business: How to Use Big Data to WinCustomers, Beat Competitors, and Boost Profits makes the casethat big data is for real, and more than just big hype. The bookuses real-life examples--from Nate Silver to Copernicus, andApple to Blackberry--to demonstrate how the winners of thefuture will use big data to seek the truth. Written by a marketingjournalist and the CEO of a multi-million-dollar B2B marketingplatform that reaches more than 90% of the U. S. businesspopulation, this book is a comprehensive and accessible guide onhow to win customers, beat competitors, and boost the bottom linewith big data.
The marketplace has entered an era where the customer holds allthe cards. With unprecedented choice in both the consumer world andthe B2B world, it's imperative that businesses gain a greaterunderstanding of their customers and prospects. Big data is the keyto this insight, because it provides a comprehensive view of acompany's customers--who they are, and who they may betomorrow. The Big Data-Driven Business is a complete guideto the future of business as seen through the lens of big data, with expert advice on real-world applications.
* Learn what big data is, and how it will transform theenterprise
* Explore why major corporations are betting their companies onmarketing technology
* Read case studies of big data winners and losers
* Discover how to change privacy and security, and remodelmarketing
Better information allows for better decisions, bettertargeting, and better reach. Big data has become an indispensabletool for the most effective marketers in the business, and it'sbecoming less of a competitive advantage and more like an industrystandard. Remaining relevant as the marketplace evolves requires afull understanding and application of big data, and The BigData-Driven Business provides the practical guidance businessesneed.
The Big Data-Driven Business: How to Use Big Data to WinCustomers, Beat Competitors, and Boost Profits makes the casethat big data is for real, and more than just big hype. The bookuses real-life examples--from Nate Silver to Copernicus, andApple to Blackberry--to demonstrate how the winners of thefuture will use big data to seek the truth. Written by a marketingjournalist and the CEO of a multi-million-dollar B2B marketingplatform that reaches more than 90% of the U. S. businesspopulation, this book is a comprehensive and accessible guide onhow to win customers, beat competitors, and boost the bottom linewith big data.
The marketplace has entered an era where the customer holds allthe cards. With unprecedented choice in both the consumer world andthe B2B world, it's imperative that businesses gain a greaterunderstanding of their customers and prospects. Big data is the keyto this insight, because it provides a comprehensive view of acompany's customers--who they are, and who they may betomorrow. The Big Data-Driven Business is a complete guideto the future of business as seen through the lens of big data, with expert advice on real-world applications.
* Learn what big data is, and how it will transform theenterprise
* Explore why major corporations are betting their companies onmarketing technology
* Read case studies of big data winners and losers
* Discover how to change privacy and security, and remodelmarketing
Better information allows for better decisions, bettertargeting, and better reach. Big data has become an indispensabletool for the most effective marketers in the business, and it'sbecoming less of a competitive advantage and more like an industrystandard. Remaining relevant as the marketplace evolves requires afull understanding and application of big data, and The BigData-Driven Business provides the practical guidance businessesneed.
