"In our times, film and television show America talking in a more realistic way every year, and it's high time someone wrote a book on language and society that puts MODERN FAMILY, BOYZ N THE HOOD and much else front and center as useful sources of discussion on how America talks and why. Robin Queen has done the job.„ -John H. McWhorter, Columbia University “Robin Queen's Vox Popular manages to do many things at once, and with finesse: it introduces the study of language in its social context in a way that will be accessible to non-linguists; it establishes an approachable, achievable methodology for the study of language in the media that is theoretically sound; and it provides a treasure-trove of material gathered over many years that will be invaluable for anyone teaching these subjects. There are years of work distilled into a readable, useful whole about one of the least studied and most promising areas of research: the role that mediated language plays in constructing social identities, from Donald Duck to Breaking Bad and beyond.„ -Rosina Lippi-Green, author of English with an Accent: Language, Ideology and Discrimination in the U. S. “Not only an important contribution to media studies but the kind of book that makes you want to design a new course specifically in order to use it as a text. A pleasure to read!„ -Barbara Johnstone, Carnegie Mellon University “Vox Popular convincingly shows that in our media-saturated world, linguistics and cultural studies need each other. Students and faculty in both fields will learn a great deal from this insightful and engrossing text." -Mary Bucholtz, University of California, Santa Barbara