Competitive Dynamics in the Mobile Phone Industry von C. Giachetti | ISBN 9781137374127

Competitive Dynamics in the Mobile Phone Industry

von C. Giachetti
Buchcover Competitive Dynamics in the Mobile Phone Industry | C. Giachetti | EAN 9781137374127 | ISBN 1-137-37412-8 | ISBN 978-1-137-37412-7

Competitive Dynamics in the Mobile Phone Industry

von C. Giachetti
This book explores which kind of competitive moves and countermoves have been taken by mobile phone vendors like Nokia, Samsung, Motorola and Apple, as well as emerging rivals from developing countries, to defend their competitive position over the industry life cycle, and which factors have driven these actions.