"Ross's stance is academic, but she also considers the stance offans, producers, creators and marketers. Together, these voicescombine to create a new understanding of the connectedness of allparties in the process of telling stories, both authorised andunauthorised.„ (Science Fiction Film and Television, July2010)
“Ross provides a valuable resource on the emerging field ofinteractive television and its relationship to fandom, viralmarketing, tele-participation, and the Internet. The bookillustrates how little research has yet been done on the complexrelationship between television fans and Web discourse aboutpopular shows.„ (CHOICE)“This smart, clear, and insightful book delves into developments intoday's TV industry, making sense of generational shifts, newtextual strategies, and technological changes. Students will nodoubt find their own media experiences theorised between thesecovers. Welcome to TV studies 2.0!"
-Matt Hills, author of Fan Cultures
Beyond the Box gives students and couch potatoes alike abetter understanding of what it means to watch television in an eraof profound technological change.
* Charts the revolution in television viewing that is currentlyunderway in living rooms across the world
* Probes how the Internet's development has altered howtelevision is made and consumed
* Looks at a range of topics and programmes - from votingpractices on American Idol to online forums for Buffy the VampireSlayer fans
* Offers a fresh and innovative perspective that focuses on theshift in audience experience and how it has blurred establishedboundaries
* Charts the revolution in television viewing that is currentlyunderway in living rooms across the world
* Probes how the Internet's development has altered howtelevision is made and consumed
* Looks at a range of topics and programmes - from votingpractices on American Idol to online forums for Buffy the VampireSlayer fans
* Offers a fresh and innovative perspective that focuses on theshift in audience experience and how it has blurred establishedboundaries
