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Buchcover - Marketing and Selling Professional Services in Architecture and Construction - ISBN 978-1-4443-0985-0
„This would make a highly desirable read for anyone operatingwithin the construction services sector - whether they are directlyin contact with their clients or not. It presents a well-structuredapproach to effectively selling construction services withoutmaking the subject too complex or the end unachievable. This bookis especially a good addition to the repertoire of those whose taskis the regular creation of business, and even better acquisitionfor those new to the territory.“ (Emerald Journal, 2011)
„An admirable feature of the book is its ability to work from astrategic level down to a fine level of detail.“ (InternationalConstruction Law Review, April 2010)„For new marketers/salesfolk it contains all the essentials you will need packaged well andwritten accessibly.“ (PM, June 2010)
Marketing and Selling Professional Services in Architecture and Construction
von Basil SawczukThis practical book on selling and marketing will help architects, engineers, project managers, facilities managers, surveyors, andcontractors 'sell' themselves to prospective clients.
As clients become more sophisticated at both local andinternational level, and as competition in the constructionindustry increases, both contractors and consultants have to take amore professional approach to selling themselves. This isespecially true for PFI bids where vast resources are committed towinning multi-million pound contracts.
Through a simple-to-follow process, illustrated with plenty ofdiagrams and checklists, Marketing & Selling ProfessionalServices in Architecture & Construction sets out the sevenkey aspects of selling and marketing professional services. It isfull of applicable ideas and examples and is well structured toenable readers to dip into the section relevant to their currentneeds.
As clients become more sophisticated at both local andinternational level, and as competition in the constructionindustry increases, both contractors and consultants have to take amore professional approach to selling themselves. This isespecially true for PFI bids where vast resources are committed towinning multi-million pound contracts.
Through a simple-to-follow process, illustrated with plenty ofdiagrams and checklists, Marketing & Selling ProfessionalServices in Architecture & Construction sets out the sevenkey aspects of selling and marketing professional services. It isfull of applicable ideas and examples and is well structured toenable readers to dip into the section relevant to their currentneeds.
