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Fast track route to getting the most from partnerships
Covers the key areas of partnering, from understanding thedifferent reasons for partnerships and alliances to initiating andsucceeding with partnering
Examples and lessons from some of the world's most successfulbusinesses, including Canon, Sony, Procter & Gamble, Manco, Henkel, Wal*Mart and Dell, and ideas from the smartest thinkers, including Gary Hamel, Yves Doz, Jordan Lewis, Doug McGregor, Abraham Maslow, Stephen Dent, and Sam Walton
Includes a glossary of key concepts and a comprehensiveresources guide