Operating Globally

Fast track route to mastering global operations Covers the key areas of international marketing anddistribution, logistics, import/export compliance and governmentregulations Examples and lessons from some of the world's most successfulbusinesses, including Nortel Networks, Terranova Forest Productsand Ampro Electronics, and ideas from the smartest thinkers, including Adrian Wooldridge, Christopher Bartlett, Sumantra Ghoshaland John Micklethwait. Includes a glossary of key concepts and a comprehensiveresources guide