Going Global

Fast track route to mastering globalization and successfullymanaging global expansion Covers the key areas of global operations and globalization, from understanding cultural differences and global consumers tobeing global but acting local and understanding the socialimplications of globalization Examples and lessons from some of the world's most successfulbusinesses, including Amazon. com, Boeing, P& O and Sony andideas from the smartest thinkers, including Anthony Giddens, Noreena Herz, Naomi Klein, David Korten, Richard Lewis, MichaelPorter, Fons Trompenaars and George Yip. Includes a glossary of key concepts and a comprehensiveresources guide