The New Bottom Line
Bridging the Value Gaps that are Undermining Your Business
von Alan Mitchell, Andreas W. Bauer und Gerhard HausruckingerThis radical, provocative and inspiring book explores a tectonicshift at the very heart of business. A shift that? s making the oldbottom line of corporate profitability the servant of a new master: a new ? person-centric? bottom line of personal profitability orvalue ? in my life?.
So what? No bottom line? No more profit?
Of course not! Every organization must cover its costs. Everybusiness has to make a profit to survive. The authors of The NewGlobal Line remarkably show that the necessary requirements fordoing so are changing, and why this transformation ? containingimportant elements of both evolution and revolution ? is under way, how it? s undermining the foundations of once-great businesses andbrands, and how its throwing up huge new opportunities.
So what? No bottom line? No more profit?
Of course not! Every organization must cover its costs. Everybusiness has to make a profit to survive. The authors of The NewGlobal Line remarkably show that the necessary requirements fordoing so are changing, and why this transformation ? containingimportant elements of both evolution and revolution ? is under way, how it? s undermining the foundations of once-great businesses andbrands, and how its throwing up huge new opportunities.
