"A radical view of the business future ... If the authorsare right, we're on the edge of a revolution.„(Research Magazine, April 2004)
“... a highly readable account of the way in whichorganisational and individual working relationships have changedand will continue to change..." (Professional Manager, March 2004)
Atomic
Reforming the Business Landscape into the New Structures of Tomorrow
von Roger Camrass und Martin FarncombeIn Atomic the authors' revolutionary theory is put to thetest. Looking across all sectors of business, including retailbanking, financial services, telecommunications, IT andconsultancy, carbon-based corporations (oil and gas companies), andconsumer products companies, Camrass and Farncombe discover somereal eye-openers, including how truly more efficient theseindustries become by a change in corporate structure.
The implications for individuals are equally profound andfar-reaching. It might take a decade, but it will happen, andnothing will be the same again. Welcome to the AtomicCorporation.
