The One to One Manager

In The One to One Manager Don Peppers and Martha Rogers go behindthe scenes to report on the challenges and solutions discovered bymanagers leading one-to-one efforts at organizations such as Xerox, British Airways, General Electric, Oracle, First Union, Hewlett-Packard and Levi-Strauss. They examine the day-to-dayissues involved in setting up and running one-to-one initiativesthrough a series of inspiring interviews with executives on thefront lines of the one-to-one revolution. The One to One Manager introduces you to the ground-breakers, thepathfinders, the explorers of a vast and rapidly expanding newuniverse of customer-focused business strategies.