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“‘This book introduces the multidimensional scaling (MDS) as a psychological model and as a data analysis technique for the applied researcher. … The book is unique in its orientation on the applied researcher, whose primary interest is in using MDS as a tool to build substantive theories. … The primary audience of this book are psychologists, social scientists, and market researchers. No particular background knowledge is required, beyond a basic knowledge of statistics.’” (Ludwig Paditz, zbMATH 1409.62006, 2019)
Applied Multidimensional Scaling and Unfolding
von Ingwer Borg, Patrick J.F. Groenen und Patrick MairThis book introduces multidimensional scaling (MDS) and unfolding as data analysis techniques for applied researchers. MDS is used for the analysis of proximity data on a set of objects, representing the data as distances between points in a geometric space (usually of two dimensions). Unfolding is a related method that maps preference data (typically evaluative ratings of different persons on a set of objects) as distances between two sets of points (representing the persons and the objects, resp.).