Tracing World-Class Universities in the Global Public(ity) Sphere

Entitled Tracing World-Class Universities in the Global Public(ity) Sphere, the overarching aim of this thesis is to unpack the concept of “reputation management” in the higher education context. Specifically, it intends to make sense of the representation and reputation of the globally-ranked “world-class universities”, the changes observed in their external communication, and the mediatised environment that influences the external and internal communication, or even the governance, of such universities.