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Buchcover Media and Change Management

Media and Change Management

Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility

Springer International Publishing

Buchcover Media and Change Management

Media and Change Management

Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility

Springer International Publishing

Buchcover Media and Change Management

Media and Change Management

Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility

Springer International Publishing

Buchcover Media and Change Management

Media and Change Management

Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility

Springer International Publishing

Buchcover Media and Change Management

Media and Change Management

Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility

Springer International Publishing

Buchcover Pharmaceutical Advertising as a Source of Consumer Self-Empowerment

Pharmaceutical Advertising as a Source of Consumer Self-Empowerment

Evidence from Four Countries

Springer Fachmedien Wiesbaden GmbH

Buchcover Pharmaceutical Advertising as a Source of Consumer Self-Empowerment

Pharmaceutical Advertising as a Source of Consumer Self-Empowerment

Evidence from Four Countries

Springer Fachmedien Wiesbaden GmbH