Reihe Business-to-Business-MarketingKatrin Susanne Mühlfeld × Strategic Shifts between Business TypesA transaction cost theory-based approach supported by dyad simulationKatrin Susanne MühlfeldDeutscher UniversitätsverlageBook201296,29 € Strategic Shifts between Business TypesA transaction cost theory-based approach supported by dyad simulationKatrin Susanne MühlfeldDeutscher UniversitätsverlagSoftcover2004106,99 €
