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Matthias Schu (3)
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Bücher (25)
eBooks (24)

Reihe Handel und Internationales Marketing / Retailing and International Marketing

Buchcover Technology-Oriented Customer Touchpoints in Context of Services in Retailing
 
Technology-Oriented Customer Touchpoints in Context of Services in Retailing
A Differentiated Analysis on Social Presence and Privacy Calculus
Tobias Röding
Springer Fachmedien Wiesbaden GmbH
Softcover
2023
Buchcover Technology-Oriented Customer Touchpoints in Context of Services in Retailing
 
Technology-Oriented Customer Touchpoints in Context of Services in Retailing
A Differentiated Analysis on Social Presence and Privacy Calculus
Tobias Röding
Springer Fachmedien Wiesbaden GmbH
eBook
2023
Buchcover Essays on congruence theory in marketing
 
Essays on congruence theory in marketing
Special focus on digital products and webstores
Robér Rollin
Springer Fachmedien Wiesbaden GmbH
Softcover
2022
Buchcover Essays on congruence theory in marketing
 
Essays on congruence theory in marketing
Special focus on digital products and webstores
Robér Rollin
Springer Fachmedien Wiesbaden GmbH
eBook
2022
Buchcover International Strategic Management of Brands and Online Firms
 
International Strategic Management of Brands and Online Firms
Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms’ Internationalization
Carolina Sinning
Springer Fachmedien Wiesbaden GmbH
Softcover
2022
Buchcover International Strategic Management of Brands and Online Firms
 
International Strategic Management of Brands and Online Firms
Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms’ Internationalization
Carolina Sinning
Springer Fachmedien Wiesbaden GmbH
eBook
2022
Buchcover Online Shopping Intentions
 
Online Shopping Intentions
Antecedents and Moderators of Shopping Intention Formation in New Fields of E-Commerce
Anne Fota
Springer Fachmedien Wiesbaden GmbH
Softcover
2022
Buchcover Online Shopping Intentions
 
Online Shopping Intentions
Antecedents and Moderators of Shopping Intention Formation in New Fields of E-Commerce
Anne Fota
Springer Fachmedien Wiesbaden GmbH
eBook
2022
Buchcover Omni-Channel Retailing
 
Omni-Channel Retailing
An Analysis of Channel Interdependencies, Integration Services and Specific Marketing Instruments
Amelie Winters
Springer Fachmedien Wiesbaden GmbH
Softcover
2021
Buchcover Omni-Channel Retailing
 
Omni-Channel Retailing
An Analysis of Channel Interdependencies, Integration Services and Specific Marketing Instruments
Amelie Winters
Springer Fachmedien Wiesbaden GmbH
eBook
2021

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