Reihe Innovatives MarkenmanagementInes Nee × Managing Negative Word-of-Mouth on Social Media PlatformsThe Effect of Hotel Management Responses on Observers’ Purchase IntentionInes NeeSpringer Fachmedien Wiesbaden GmbHSoftcover2016 Managing Negative Word-of-Mouth on Social Media PlatformsThe Effect of Hotel Management Responses on Observers’ Purchase IntentionInes NeeSpringer Fachmedien Wiesbaden GmbHeBook2016