Reihe Markenkommunikation und BeziehungsmarketingCorinna Colette Vellnagel × Cross-Cultural Brand Personality and Brand DesirabilityAn Empirical Approach to the Role of Culture on this Mediated InterplayCorinna Colette VellnagelSpringer Fachmedien Wiesbaden GmbHSoftcover2020 Cross-Cultural Brand Personality and Brand DesirabilityAn Empirical Approach to the Role of Culture on this Mediated InterplayCorinna Colette VellnagelSpringer Fachmedien Wiesbaden GmbHeBook2020