Global Communication von Thomas L. McPhail | Theories, Stakeholders, and Trends | ISBN 9781444330304

Global Communication

Theories, Stakeholders, and Trends

von Thomas L. McPhail
Buchcover Global Communication | Thomas L. McPhail | EAN 9781444330304 | ISBN 1-4443-3030-6 | ISBN 978-1-4443-3030-4

Global Communication

Theories, Stakeholders, and Trends

von Thomas L. McPhail
Global Communication is the most definitive text on multi-national communication and media conglomerates, exploring how global media, particularly CNN, the BBC, Euronews, and Al Jazeera, influence audiences and policy makers alike.
* Includes four completely new chapters on Asian media, Euromedia, the Middle East, and public diplomacy from a post 9/11 perspective
* Updates the story of arab media with a section on „Arab Media and the Al Jazeera Effect“ by Middle East-based expert Lawrence Pintak
* Covers the global war on terrorism and the substantial US investment in Iraqi media
* Provides updated accounts and overviews of the largest and most important media corporations from around the world, from MTV and CNN to Bollywood
* Incorporates discussions of Hulu, YouTube, Myspace, and the Twitter phenomenon as well as new stakeholders in global online media