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![]( "Buchcover ISBN 9781444358100")
Praise for the second edition:
"Thomas L. McPhail's Global Communicatons offers important, scholarly insights on the major trends and global network ofinternational communications. Issues affecting media are updatedfor all new developments since 2002: from the newfound war onterrorism and Iraq war to Arabic media. From world multimediaorganization issues to NWICO debates and broadcasting and newscorporation challenges, Global Communication is a must for anystudent of worldwide communications.„ Midwest BookReview
“Thomas McPhail's updated Global Communication is amust-read critical assessment of the current state of theinternational media in the post-9/11 world. It provides anexcellent starting point for discussion about the role ofinternational communication in our global community'sfuture.„ George Barnett, SUNY-Buffalo
“An excellent introduction to the major institutionalplayers in global media. McPhail shows how the far-flung operationsof media and advertising conglomerates are increasingly shapinginformation and entertainment around the world." MichaelCurtin, University of Wisconsin
Global Communication is the most definitive text onmulti-national communication and media conglomerates, exploring howglobal media, particularly CNN, the BBC, Euronews, and Al Jazeera, influence audiences and policy makers alike.
* Includes four completely new chapters on Asian media, Euromedia, the Middle East, and public diplomacy from a post 9/11perspective
* Updates the story of arab media with a section on „Arab Mediaand the Al Jazeera Effect“ by Middle East-based expert LawrencePintak
* Covers the global war on terrorism and the substantial USinvestment in Iraqi media
* Provides updated accounts and overviews of the largest andmost important media corporations from around the world, from MTVand CNN to Bollywood
* Incorporates discussions of Hulu, YouTube, Myspace, and theTwitter phenomenon as well as new stakeholders in global onlinemedia
* Includes four completely new chapters on Asian media, Euromedia, the Middle East, and public diplomacy from a post 9/11perspective
* Updates the story of arab media with a section on „Arab Mediaand the Al Jazeera Effect“ by Middle East-based expert LawrencePintak
* Covers the global war on terrorism and the substantial USinvestment in Iraqi media
* Provides updated accounts and overviews of the largest andmost important media corporations from around the world, from MTVand CNN to Bollywood
* Incorporates discussions of Hulu, YouTube, Myspace, and theTwitter phenomenon as well as new stakeholders in global onlinemedia
