Marketing Lessons from the Grateful Dead

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industrybook. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly tofans; and they built their business model on live concerts, notalbum sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadheadlifestyle, and giving away „freemium“ content, the Dead pioneeredmany social media and inbound marketing concepts successfully usedby businesses across all industries today. Written by marketing gurus and lifelong Deadheads David MeermanScott and Brian Halligan, Marketing Lessons from the GratefulDead gives you key innovations from the Dead's approach you canapply to your business. Find out how to make your fans equalpartners in your journey, „lose control“ to win, create passionateloyalty, and experience the kind of marketing gains that will notfade away!