Making Creativity Practical

Creative solutions can be challenged and defended in the pursuit ofprofitability. But first, creativity must be demystified. A processthat targets innovation provides leaders with just such aproblem-solving approach. The goal is to produce high-quality ideasthat are appropriate to the task--which means groups andorganizations can implement them with less risk. Work with the targeted innovation process consists of activities infive areas: stating the problem in a way that encourages creativeproblem solving, learning and understanding differentproblem-solving styles, learning and understanding creativepathways and their relationship to problem solving, generatingideas, and evaluating those ideas.
Targeted innovation reconciles creativity with management. Managerscan use it to solve problems that meet their organization'scall for innovative answers to current challenges.