Creating an Innovative Culture

Fast track route to making innovation happen Covers the key ingredients of cultures that actively stimulateand encourage innovation and creativity, from idea generation andevaluation to the five key motivators and the five key enablersthat ensure that great ideas come to fruition Examples and lessons from some of the world's most creativebusinesses, including Goldman Sachs and 3M, and ideas from thesmartest thinkers, including Arthur Koestler, James Christiansenand Edward de Bono Includes a glossary of key concepts and a comprehensiveresources guide