Managing Intellectual Property

Fast track route to managing and exploiting intellectual property Covers the key areas of managing IPR from the alternative formsavailable and their means of protection to approaches for creatingrevenue and leveraging value Examples and lessons from some of the world's most successfulbusinesses, including BTG, IBM, Qualcomm and the Teletubbies, andideas from the smartest thinkers, including Kevin Rivette, JessicaLitman, Thomas Stewart and Seth Shulman Includes a comprehensive resources guide